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There was a time when one could only love or hate a Benetton ad. There was no in-between. And much of that was due to its art director, Oliviero Toscani.
If you don’t remember his name, maybe the work will ring a bell. Between 1982 and 2000, when he led the brand’s advertising identity, this is the kind of work he gave us:
Even by today’s standards, it’s puzzling stuff for an Italian clothing company that sells mid-priced basics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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