IndyAct is an NGO based in Beirut. They launched a campaign against the trade of fur and endangered-animal skin.

To help their cause, we developed this campaign which was deliberately crafted and art-directed to look like typical fur ads. The aim in doing so, was to make it difficult for fur lovers to turn the page and avoid looking at the ads. The ads are beautiful enough for them to stop at, and striking enough for them to get the message.