Mastercard Priceless Experiences is an exclusive program offered to Mastercard cardholders in an effort to build loyalty with customers and provide additional card value. Through this program, cardmembers can book unique experiences in their home city or while traveling when using their Mastercard. Cardholders are also eligible for discounts, hotel upgrades and more. All eligible members need to do is sign up for an account on the Priceless website and start booking.

What Are Mastercard Priceless Experiences?

Mastercard Priceless Experiences are available exclusively to Mastercard cardholders. The booking service is similar to Airbnb Experiences, where cardholders can book unique (and sometimes exclusive) activities via the Priceless website. Experiences may include travel, art tours, culinary lessons, entertainment, and sports activities. Some of these activities are features of the familiar “Mastercard Priceless” advertisements.

Explore your culinary skills with a cooking class for two at a Croatian olive farm. Past experiences have included creating custom Murano beadwork in Venice,  expedited entry to the World Trade Center memorial in New York, a chance to sample local wine in Cappadocia, Turkey and even a tour of Lille, France chauffeured by a vintage Citroën 2CV.

Cardholders have access to experiences in their own cities plus locations worldwide. You can even participate in Priceless Experiences without leaving home as there are digital experiences anyone can access and log onto.

Mastercard Priceless Cities

Mastercard Priceless offers unique activities for cardholders when traveling to a new city. Activities are located in North America, Asia Pacific, Europe, Middle East and Africa.

When you visit the Priceless site, you can search for activities by location and then narrow down the type of activity from there. Cardholders can receive shopping discounts, hotel upgrades and promotions and access to cultural activities.

Mastercard Digital Experiences

Mastercard enlisted global ambassadors or influencers to provide remote experiences people could enjoy from the comfort of their living room (for both cardholders and non-cardholders).

Some experiences are pre-made videos available for a select period, while others are one-time, live-streamed events.

How To Use Mastercard Priceless Experiences

Get a World or World Elite Mastercard

Looking to take advantage of Priceless Experiences? The first step is to get a Mastercard. Eligibility for certain Priceless Experiences may be determined by which type of Mastercard you hold. World or World Elite Mastercard are likely to give you the most access.

Your Mastercard account must also be in good standing to qualify.
Some Digital Experiences are still available for the general public (read: non-cardholders), but you’ll have to check an experience’s specific details to find out.

Several banks and issuers offer World and World Elite Mastercards. A few of the best World and World Elite Mastercards include:

There are many other Mastercard options to choose from that fit all kinds of spending patterns and needs.

To qualify for a World or World Elite Mastercard, you typically will need a good to excellent credit score and an overall positive credit history. Research each card to see which one is right for you and apply via preapproval when available. We don’t advise applying for a credit card only because you want access to Mastercard Priceless Experiences—applying for a credit card is a major financial decision.

Create an Account

Eligible Mastercard cardholders should visit the Priceless website and sign up for an account. You’ll only need your name, email, country of residence and zip code to sign up. Next, you’ll need to head to your profile and enter your card information in order to complete the signup process.

Once you finish registering, you can search for what’s available to you by category or location. Some experiences may have a waiting list to be eligible for purchase.

Bottom Line

Cardholders don’t have to do much to receive Mastercard Priceless Experience perks—aside from signing up for and taking advantage of them. Sign up on the Priceless website and book any experience you like (or take advantage of discounts or upgrades). Remember to have your Mastercard handy to make a purchase or receive an upgrade, since experiences are generally exclusive to Mastercard Priceless Experience-inclusive cardholders. Each experience, discount or upgrade will have its own terms, so be sure to read the fine print before buying.