Everybody lies. Your clients are no exception

If you’re a marketing agency owner, most clients come to you for traffic.

Almost none of them truly need it.

They want you to bring more traffic to their website or app. But the more traffic your clients receive, the worse their results are.

And now there’s recession. Did you already see conversions dropping all over your clients’ funnels?

Just increasing the traffic budget doesn’t work anymore.

But some of them still say: "Don't get smart with me; just give me more traffic!”

And it’s not only about traffic. Over and over again, clients come to you asking for something they believe to be a marketing silver bullet for all their problems. You know it won’t work, but you need that money, don’t you?

What would you do? Would you show them to the door, would you try reasoning with them, or would you just do what they ask for?

Either way, both parties end up unsatisfied.

Usually the main problem in a business isn’t in the obvious place you or your client are looking at.

They may think it’s traffic, but in reality their value proposition is flawed and nobody just wants to buy their thing.

Or they may think they need more traffic, but in reality, they’re acquiring more and more wrong customers because they don’t really know who their ideal customer is.

Or they may think it’s traffic, but in reality the problem is hidden later in the sales funnel, where salespeople don’t know how to ask the right questions.

Remember this brilliant TV show from almost 20 years ago, House M.D.?

Everybody lies. Your clients are no exception. They are lying to themselves first, turning a blind eye to the real problem. They aren’t dumb or blind. Most of the time, they know about that problem.

But they don’t really want to look there.

Because it hurts.

Do you want to make your work more meaningful?

Show them the things they don’t want to see.

Help them find this bottleneck, which is the main limitation to growth in their business.

Focus on this limitation. Quickly overcome it.

And move on to the next one. And the next. And the next.

Over and over again.

To find and expand the bottleneck, you can use T he Growth Tracking Methodology.

It includes such tools as a diagnostic session, customer segmentation, sales process management, unit economics, and many, many more growth tools and methods focused on finding a quick and workable solution or growth strategy.

Using the methodology, you will be able to achieve your and your clients’ goals faster.

At some point, the main limitation will shift to the thing they initially came to you for, be it traffic, social networks, personal branding, or this new fancy marketing tool everyone’s talking about this week.

But this time, they’ll be ready for it.

This time, bringing in more traffic will work for them.

This way, you help them find solutions to their real business problems, one by one.

They get more value, pay you more money, recommend you to their friends, and you get more great cases.

And you’ll even feel you’re doing some meaningful work.