Two in a Row

** BENETTON ** may be out of trouble in Missouri, but now a second state looks set to nail the company over its controversial ad campaign featuring American prisoners sentenced to death. Just two days ago, the Italian company agreed to write apologies and donate $50,000 to the Missouri Crime Victims Compensation Fund, after a judge ruled that it had misrepresented the purpose of interviews it had set up with inmates at the Potosi prison in order to produce the anti-capital punishment advertising campaign, "We On Death Row". This week, a victims-rights advocate is calling for Oregon to follow Missouri's lead. As well as the four condemned men from Missouri, the ads featured four others facing the death penalty in Oregon, at least one of whom claims that Benetton did not make it clear to him how they intended to use his interview. Alberto Reyes Camarena says that no one told him his words would be included in an ad campaign. All of which brings Crime Victims' United founder Steve Doell to believe that Oregon's Attorney General should sue, too. "We could certainly use the money in our victim's compensation fund in our state, like every other state in the union," he says. At the time of its launch, most US states condemned the campaign, while Sears removed all Benetton stock from its shelves following complaints from customers.