Do you remember Burger King’s “Have it you’re way” ad campaign?
Of course you don’t. It was “Have it your way.” Back then — 1974, the web informs me — Burger King knew how to use an apostrophe. Today, not so much.
I’m afraid this is another thrilling installment in “As the Apostrophe Turns,” my long, lonely crusade against the misuse of everyone’s favorite possessive punctuation mark. But the apostrophe doesn’t serve only to signal possession; it also indicates when a letter has been removed. You’re is short for you are.
