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Lacoste is joining forces with Netflix for a first-of-its-kind apparel collaboration. Launching April 12, the new fashion collection celebrates the universes of eight of Netflix’s favorite shows, including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone, and Elite.
“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life,” Catherine Spindler, deputy CEO of Lacoste, said in a press release. “The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences, and know-how.”
Striking the balance between sportswear and high fashion, this genderless collection includes polos, caps, sweatshirts, tracksuits, and more. Every piece from the collection features the trademark Lacoste crocodile, along with a special homage to each beloved Netflix show.
For example, for Stranger Things, the Lacoste crocodile’s face morphs into the infamous Demogorgon’s as a nod to the Upside Down. On the other end of the spectrum, Bridgerton’s Lacoste crocodile dons a blue, oversized wig to mirror the glamorous Queen Charlotte, who will be getting her own limited series on Netflix on May 4.
This isn’t the first time Lacoste has teamed up with another iconic brand to bring imaginary worlds to life. Last year, Lacoste collaborated with Minecraft to create a gaming-inspired clothing collection. Netflix has also previously partnered with clothing brands Beams and Balmain, as well as with various fashion artists. With that in mind, it makes sense that Lacoste and Netflix would come together to build such a unique and imaginative apparel collaboration. Whether you dream of fighting humanoid monsters or ballroom dancing with a dashing royal, this cross-category collaboration truly has something for everyone.
Prices for the collection range between $30 to $210. The Lacoste and Netflix collaboration will be available in select Lacoste stores, as well as on lacoste.com and netflix.shop.
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